THE ISF EXCHANGE’s primary services include:

Fundraising : Through our product Pitch Deck, we prepare start-ups to be fully ready to pitch to investors. The investors can invest into the companies listed on the ISF Exchange through the platform itself

Exchange : The platform has trading enabled wherein multiple investors can trade the ownership with each other

Match Making : Based on various factors such as investor risk appetite, nature of funding etc., our Artificial Intelligence engine gives suggestions and matches the investors with suitable start-ups.

Due Diligence : Once a set of matches are shortlisted, the ISF Exchange comes out for the promoters with a probable list of investors and for the investors, it shows a probable list of projects that they may like to invest


ISF EXCHANGE is the next in line in the suite of module of ISF Analytica & Informatica Pvt. Ltd., enables the most important feature; the match making process between promoters and investors which is dependent on:-

Sector Matching : Every investor would be matched for investments in the sector which he or she prefers to rather that being sector agonistic in approach.

Quantum of fund required versus the investors risk appetite : Not necessary that every project and every promoter wishes to raise the same quantum of funds. Depending on the projected application of funds is the quantum of funds raised.

Nature & type of funding like Seed, Angel, Venture Capital or Private Equity and respective series: Every company goes through different growth stages and each growth stage would define the nature of funding that would be required based on growth apetite of the company as well as the SWOT Analysis of the company.

Valuation of the project: Every project has it own merits and hence its own valuation. Valuation of the project depends on company's net worth, brand value, good will, customer base, new projects and SWOT Analysis as well as Breakeven Ahalysis, NPV and IRR.

Quantum of equity that would be diluted : The promoter decides as to what quantum of equity he or she wishes to dilute as against the valuation of the company as well as the funds requirement. Its always wise to dilute equity in stages and phases.

Duration of the fund requirement : It is always healthy to retire costly funds and replace with low cost of finance funds. Hence the promoter needs to decide based on his application of funds as well as the duration he needs this fund for.

Exit strategy for the investor : At each stage of growth the company needs fresh investments and investors. Every new quantum of funds infused in the company increases the valuation of the company. An old investor would prefer exit rather than sticking on due to various reasons and his risk apetite. A new investor on the other hand would prefer getting a better equity share and that calls for having exit plan for every investor taking care of his profit booking.

Risk Factors and mitigation strategy : Risks can either be mitigated or absorbed. Both systematic and non-systematic risks should have a mitigation stragegy.


Once a set of matches are shortlisted, the ISF Exchange comes out for the promoters with a probable list of investors and for the investors it shows a probable list of projects that they may like to invest.